Industry News, Printers News

South America’s Summer Increases Thirst for Rexam Cans

Height of South America’s summer has seen an increased interest in Rexam’s 24oz “giant can” and the energy drink segment

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Rexam, the leading beverage can maker in South America, has recently worked with Dado Bier to market their specialty beer in its 24oz can. Also known as the “giant can,” it is the biggest size available in the country to date. Dado Bier is currently sold in São Paulo and Rio de Janiero.   Also taking advantage of the South American summer season is INAB (Industria Nacional de Bebidas). INAB have recently launched their Colônia Pilsen beer in the “giant can.” Adding to the consumer experience, th...

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